Online platform of SM gains more subscribers, generates 2.5M views
SM In Focus host and creator Rico Hizon shares the Youtube Silver Play Button for reaching an important 100,000 milestone with SM Investments Corporation executive vice president, Group diversity officer and SM in Focus executive producer Lizanne Uychaco. (HEAD: Online platform of SM gains more subscribers, generates 2.5M views)
The online platform launched by SM Investments Corporation (SMIC) — SM In Focus —in late 2024, has gained more than 137,000 subscribers and generated more than 2.5 million views.
Through the platform, SM keeps the public informed about the innovations it is implementing and the value it is creating across its integrated business ecosystem in retail, property, and banking.
According to Rico Hizon, host and creator of SM In Focus, the platform seeks to communicate relevant information to stakeholders using timely and structured online channels for effective results.
“SM In Focus enhances our ability to communicate the Group’s activities and outcomes in a more accessible and consistent manner,” said Hizon, host and creator of SM In Focus.
It goes beyond external engagement.
Hizon noted that the initiative also encourages participation from various business units, with each contributor providing on-the-ground perspectives, all of which reinforce a more coordinated and enterprise-wide approach to communication.
For her part, Elizabeth Anne “Lizanne” Uychaco said the platform “by engaging contributors across the SM Group, strengthens collaboration and improves how we communicate our strategy and impact.”
Uychaco is executive vice president, group diversity officer of SM Investments, and executive producer of SM In Focus.
To date, the platform has produced over 440 videos and accumulated more than 14,000 watch hours, indicating sustained audience engagement.
SM In Focus aims to widen its reach and develop a more integrated and data-driven communication strategy in the future, keeping pace with the SM Group’s business expansion and operations.
SMIC is involved in retail, banking, and property.
The country’s largest and most diversified retail chain, SM consists of grocery stores, department stores, and specialty retail stores.
SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines, with interests in malls, residences, offices, hotels, convention centers, and tourism-related developments.
SM owns BDO Unibank, the country’s largest bank, and China Banking Corporation, the fourth-largest private domestic bank.
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