Free brand-building conference in Manila set for November 7
Sports coach James Michael Lafferty is returning to Manila for a one-day free seminar on how to build a top brand in the age of a growing technological revolution.
Lafferty, who was recently named one of the top 100 CEOs by Forbes, will conduct the free two-hour talk on mastering the art of building global brands in an era of rapidly evolving consumer presence at the Hilton Hotel Newport on Thursday, November 7.
The conference titled “Building Global Brands” will only accommodate 30 people onsite, although a livestream of the event will also be available.
Katapult Digital CEO Francis Uy will also speak during the seminar about the Revolution of Artificial Intelligence and Hyper-Targeting, and discuss how AI and precision marketing are transforming growth strategies and redefining success in the digital age.
Lafferty was a coach and personal adviser of two-time Olympian and Asia’s No. 1 pole vault king, EJ Obiena. He has held CEO positions in some of the most iconic branded companies, including Procter and Gamble and Coca-Cola, and has been considered one of the world’s leading experts on branding.
Aside from Obiena, Lafferty has been mentoring former Southeast Asian Games long jump queen Marestella Torres-Sunang and other Filipino national athletes.
For inquiries about the free seminar, please contact Katapult Digital at mobile number: +639064993789.
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