Pantene Philippines launches #StrongerNow campaign with Kevin Balot

For every woman, pain is a source of strength. Regardless of her gender orientation, skin color, or
weight, every woman is able to draw lessons from that pain, gaining wisdom and strength in the
process.

For many members of the LGBTQ community, pain is a constant companion in their life journey. As they
battle uncertainty and confusion, they would also encounter individuals whose only intent is to offend
them. Transgenders in the Philippines have to face incredible scrutiny not only from society, but also
from members of their family, leaving them no option but to strengthen themselves inside.

Recognizing the struggles of the LGBTQ community, Pantene Philippines is showing its solidarity with the
community and is making known its support through the story of Kevin Balot, the first ever transgender
beauty queen and the first ever transgender hair care ambassador in the Philippines. As the world
observes Transgender Awareness Week, Pantene is also launching a heart-stirring video to celebrate
those who have triumphed over their internal struggles and to encourage LGBTQ members to be
#StrongerNow.

The #StrongerNow campaign aims to inspire Filipinas to celebrate every scar, every sweat, every
struggle that made them the kind of strong they are now. It is a collection of stories of struggles and
triumphs of Filipinas from all walks of life—from the celebrities we have grown to love to the everyday

women we see on our daily commute. It tells stories of real Filipinas whose strength and resilience allow
their inner beauty to shine brighter.

Truly, the girl named Kevin is a perfect face for this movement. Even as a child, Kevin knew rejection
from her father who had other expectations from his only son. But Kevin had other plans for herself. Her
journey of being accepted by the family and accepting herself was not an easy process. Growing up,
Kevin went through a lot of pain and hardships, but she channeled her energy by focusing on beauty
pageants, growing strong in the process. Even her triumph as Miss International Queen was a struggle in
itself, but she was able to lift herself up and bring herself to where she is today.

The film highlights Kevin’s struggles, which serve as a message of hope to others dealing with the same
feelings of loneliness and hopelessness. Its message is uplifting, telling a “young boy, who is sure she is a girl,” not be scared. “When you think it’s the end, it’s not. When people don’t seem to understand,
there will be others who do. Find them.”

Just as Pantene strengthens hair by nourishing it from the inside, so can young people focus on working
on what is inside them. As Kevin says, “strength comes from the inside – where it counts. Instead, Kevin
tells the young child in the film to “do good, be grateful, find the wins in every day. Remember, you are
strong and beautiful, you deserve to be heard. Accepted. Loved.”

In launching the film, Pantene Philippines has become the first ever hair care brand in the Philippines to
cast a transgender not only as the star of its video, but also as the face of the brand—smashing barriers
in giving the role to someone from the LGBTQ community. In doing so, it is showing that it is
#StrongerNow.

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