DigiPlus continues transformation with new look
The new logo of Digiplus. IMAGE FROM DIGIPLUS
DigiPlus Interactive Corp, one of the country’s fastest growing digital entertainment companies, recently unveiled its new look and overall branding to align with its pivot to digital transformation.
DigiPlus tapped globally renowned brand specialist Landor for its brand transformation journey. Landor brings in its rich experience in brand architecture and visual design to fully unlock the full potential of the DigiPlus brand.
The new DigiPlus logo features interlocking shapes brought together by an intersection – two simple pieces that create something new to showcase the essence of DigiPlus.
The new brand colors that feature shades of blue and purple gives the new DigiPlus icon a younger, tech-forward look.
DigiPlus is behind the country’s leading digital entertainment platforms including BingoPlus, ArenaPlus, BingoPlus Poker, Tongits +, and many more.
“Our new brand exercise is a testament to our commitment to continuously evolve and innovate,” said DigiPlus president Andy Tsui.
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