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MILO names bXTRA as Official Cashback Partner of 2019 National MILO Marathon

06:30 PM April 30, 2019

Photo: (Left to Right): Atty. Jonathan M. Mangundayao, Director, bXTRA; Lester P. Castillo, MILO Sports Manager; Jan-Vincent P. Mercado, President, bXTRA

MANILA, Philippines – Leading beverage brand MILO recently forged ties with cashback loyalty program provider, BeepXtra Philippines, Inc. (“bXTRA”), to be the Official Cashback Partner of the 2019 National MILO Marathon.

The newly-formed partnership will enable registered participants of this year’s National MILO Marathon to receive loyalty perks and benefits via bXTRA throughout the marathon season.

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“We at MILO are dedicated to deliver the best race experience for all runners, and our partnership with bXTRA presents a new and innovative feature that our participants can look forward to,” Lester P. Castillo, MILO Sports Manager said.

All participants in categories 10KM and above will receive a limited edition bXTRA-MILO Marathon Cashback Card. Upon activation, cardholders will be qualified to receive Cashbacks from bXTRA partner outlets nationwide ranging from restaurants, hotels, retail stores, clothing, fitness centers to professional services and others.

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“bXTRA is working towards revolutionizing the CashBack Loyalty industry by providing the best incentives that both customers and businesses can enjoy,” said Jan-Vincent P. Mercado, President of bXTRA “Through our partnership with MILO, we aim to share this opportunity to more Filipinos, especially the running community, to take advantage of the benefits they will receive with the bXTRA-MILO Marathon Cashback card. With our wide range of partner outlets nationwide, participants can get a chance to obtain special deals and reap their cashback rewards with bXTRA.”

In addition to the incentives, bXTRA has committed to donate a portion of its revenue to MILO’s Help Give Shoes advocacy. The youth-focused advocacy is MILO’s initiative to help the young Filipino students attain their dreams by giving them brand new pairs of running shoes and sports equipment. The program has so far given 85,000 shoes and 2,500 basketballs to deserving public schools and students nationwide.

Interested participants can check out the complete list of bXTRA’s outlets and partners at their Facebook and Instagram pages at @bxtraphilippines.

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